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What's happened to Snoopy?

The Age, Backpage


A certain fast-food vendor is selling small representations of Snoopy dressed in various national costumes for $1.20. But there's a catch. You have to buy, and presumably ingest, some of their food. Though a worldwide campaign, there are only 21 Snoopy versions on offer, which means that not all the nations are represented. Where is Latvia Snoopy? Sierra Leone Snoopy? Bougainville Island Snoopy. Nowhere. It's an outrage, but at least such elitism reduces the number of meals you have to endure to get the whole set. Although being a bit more generic would have enabled them to cover a lot more ground. Let's face it, looking at Third World Snoopy while tucking into a burger would have been nothing if not ironic.

It wasn't always like this though. When Snoopy began his life 50 years ago, he was more or less a real dog. He had a set of dog hind legs and trotted around on all fours, concerning himself with drinking from his bowl, sitting under the sprinkler, or playing with a ball. He was supposedly based on Charles M. Schultz's own dog. But over the years, something quite strange happened to Snoopy. He started sleeping on top of his kennel. His head grew bigger and he learned how to walk erect. He began playing tennis and writing manuscripts. He developed an unhealthy fascination with WWI aircraft. Sometimes he would don a flying helmet and scarf and pretend to be the Red Baron machine-gunning people. Now, either Schultz was taking dramatic liberties, or his own dog was on acid. Then Snoopy grew to the size of his master, Charlie Brown. One can only wonder at the horror Charlie went through, watching the mutation of his pet over the years. He should have called the vet. Surely it would have been best to have the poor animal destroyed.

Cartoon worlds are supposed to remain fairly constant. The only change in Andy Capp over 40 years was that he gave up smoking. Blondie is still a 1940s housewife. And Snake Tales is virtually the same every week.

But Snoopy in any form still appears to be wildly popular. In Hong Kong, thousands of people lined up for hours to get their greasy fingers on Chinese Snoopy. People were arrested for fighting and a small child was rushed to hospital after being glassed. Seems some people will do anything to get a hold of Snoopy, including eating at McDonalds. Good grief.

Intelli-gencer

Keep your head still.

Peter Sellers, on being asked to reveal the secret to a great comic performance.

 

Yesterday's Hero

Jerry Hall. Will judge the prestigious British literary prize, the Whitbread Book of the Year award.

nafffact:

Humans are the only animals to sleep on their backs.